Soccer icon David Beckham reached an agreement to launch his own bodywear line next February with Swedish apparel chain H&M. The line will debut on Valentine’s Day.
H&M said Beckham’s new line would be sold in some 1800 of the company’s stores in about 40 countries worldwide.
“Over the past year, Ive been developing my Bodywear range with my team and Im extremely positive about what we have designed and produced,” said Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, Im excited and looking forward to showcasing the range to H&M customers from February.”
“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed,” says Ann-Sofie Johansson, H&M’s Head of Design.