Footaction has announced #No1Way to COZY, the second installment in the brand’s #No1Way campaign. Fashion tastemaker and recording artist Guapdad 4000 stars in the three-part digital video series that defies social standards and fashion formality by showcasing some of fashions’ coziest apparel in unexpected settings.
#No1Way to COZY takes one of the biggest men’s lifestyle trends of the year to new heights with a comical display of Guapdad 4000 in surprisingly formal fashion scenarios. Ultimately giving Footaction consumers and fashion-forward individuals sanction to break the barriers of when and where it is acceptable to wear cozy clothing, because there is #No1Way to style.
Throughout the video series, Guapdad 4000 plays a dentist, opera singer and restaurant waiter, showing unsuspecting participants that individual style, attitude and overall coziness can overcome any situation.
“I’m excited to team up with Footaction for the #No1Way to COZY holiday campaign,” said Guapdad 4000. “To me, coziness is not just about being comfortable, it’s a lifestyle where I feel free to be myself no matter the situation. This concept was perfect since I can easily make uncomfortable situations humorous, while rocking the coziest styles.”
“Guapdad 4000 was the perfect partner for Footaction to celebrate one of fashion’s biggest trends of the year,” said Ken Side, Vice President and General Manager of Footaction. “Choosing a cozy lifestyle means choosing the best in quality, comfort-first pieces, while also prioritizing style. The #No1Way to COZY campaign illustrates the many ways to show your unique and individual style.”
