Foot Locker launched operations in India for the first time through licensing arrangements with Metro Brands Ltd operating Foot Locker physical stores and Nykaa Fashion operating the e-commerce business.
The first Foot Locker store in the country opened at Select City Walk, a shopping center in New Delhi. The store’s layout embraced Foot Locker’s Reimagined concept. In tandem with the physical store launch, Nykaa Fashion opened a Foot Locker website as well as a Shop-in-Shop on the Nykaa Fashion and Nykaa Man platforms.
India customers will also be able to participate in the chain’s FLX(TRA) rewards program.
Commenting on the launch of India’s first Foot Locker store, Peter Scaturro, senior vice president, Strategic Planning & Growth of Foot Locker, Inc., said, “Bringing Foot Locker to India, via licensing arrangements with Metro Brands and Nykaa Fashion, is a pivotal milestone in our global expansion. India’s vibrant sneaker culture offers a unique opportunity for Foot Locker to become a leading brand in the market. With our Foot Locker Reimagined concept, we aim to elevate the sneaker experience by blending innovation and technology in an immersive environment. Together with Metro Brands and Nykaa Fashion, we’re thrilled to inspire and empower Indian sneakerheads to express their individuality and connect with the Heart of Sneakers.”
Nissan Joseph, CEO, Metro Brands Limited said, “With India’s athleisure market expanding rapidly, the strategic relationship between Metro Brands Ltd, Foot Locker Inc, and Nykaa is a huge step in leveraging this tremendous opportunity. The commitment to customers and community is deeply rooted in Foot Locker’s ethos, and with Metro’s deep understanding of Indian consumers, we are excited to shape the next generation of sneaker culture, making the shopping experience more conversational and enriching for sneaker enthusiasts.”
Adwaita Nayar, Co-Founder Nykaa and CEO Nykaa Fashion said, “As the exclusive e-commerce platform for Foot Locker’s launch in India, we are thrilled to collaborate with such an iconic retailer that is revolutionizing the sneaker market. With sneaker culture gaining significant momentum in India, Nykaa Fashion is set to deliver a next-gen retail experience through our sophisticated digital platforms. Together, we are excited to create a seamless shopping journey that caters to the diverse and passionate sneaker community in India, bringing them closer to the global sneaker movement.”
