Foot Locker announced Melody Ehsani as creative director of its women’s business through content and product development.
As creative director, Ehsani will design quarterly apparel capsule collections and curate an on-going selection of Nike and Jordan products. The first capsule collection will be available in summer 2021 in-stores and online at Foot Locker across the U.S. and Canada and select doors in Europe and the Asia Pacific.
The LA designer is the entrepreneur behind ME., a streetwear brand specializing in jewelry, footwear and clothing. Foor Locker said Ehsani has built a unique brand that meets at the intersection of streetwear culture and activism. She has collaborated with former First Lady Michelle Obama, Lauryn Hill, Wu-Tang Clan and more. In December 2020, Ehsani designed an exclusive capsule collection of basketball-inspired items for Foot Locker’s “12 Days of Greatness” holiday campaign. Now, Foot Locker is giving Ehsani a long-term platform.
“Melody Ehsani brings authenticity and years of creative leadership to the industry,” said Patricia Respress, vice president and DMM women’s footwear and apparel at Foot Locker. “Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community.”
“Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honored to become the first Creative Director for Foot Locker’s women’s business and for the opportunity to help shape and build upon the impact of their brand on a global scale. I look forward to bringing my set of experiences to the table – not just as a designer, but as a longtime customer.”
To expand its connections with New York City and Los Angeles, a digital crowd-sourcing program will solicit consumer feedback to determine where a Melody Ehsani x Foot Locker pop-up shop should go. These pop-ups will open a week in advance of the capsule being available, giving the selected city a chance to shop the collection before it goes worldwide.
Photo courtesy Footlocker/Melody Ehsani