Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, in partnership with Asics America Corporation, will hold its second-annual “Real Lives. Real Runners.” campaign, ahead of the 2016 TCS New York City Marathon on November 6.

Foot Locker and Asics will once again partner with MOFILM, inviting filmmakers to identify authentic runners and document their stories in a short film on why they run and how running impacts their lives.

The winning film will air during the nationally televised broadcast of the 2016 TCS New York City Marathon on ESPN2 from 9:00 a.m. to 12:30 p.m. ET. Additionally, the winning filmmaker will receive a cash prize from MOFILM.

To be considered, filmmakers must submit up to a two-minute video, and an abbreviated 60-second version, celebrating runners from all walks of life. Deadline for submissions is September 6. For more information, entrants should visit

“Our first installment of the ‘Real Lives. Real Runners.’ campaign in 2015 uncovered a wealth of talent and self-expression from both our filmmaker entrants and their running subjects,” said Stacy Cunningham, vice president of marketing, Foot Locker. “The campaign shined a light on the different types of inspiring runners out there and their fascinating stories. This year, we’re raising the bar and challenging filmmakers to get creative, inject a new wave of freshness into their projects and develop their own interpretation of what ‘Real Lives. Real Runners.’ truly means to them and the runners they document.”