FLW Outdoors and Plano have signed a multiyear sponsorship agreement. Through FLW Outdoors' lucrative bass and walleye tournaments, Plano said it will showcase its extensive line of fishing, hunting, golf and toolbox products.
“Plano is a natural fit with FLW Outdoors,” said Trisha Blake, president of the FLW Outdoors Marketing Division. “It seems that everyone – from the recreational fisherman to the seasoned Tour pro – owns a Plano storage product. This partnership will ensure that the next generation of anglers appreciates the impact Plano has on the fishing industry.”
Plano will be featured in a variety of media formats, including the weekly “FLW Outdoors” television program on VERSUS, FLW Outdoors' multiple websites, and its bass and walleye magazines. Plano will also have the opportunity to display their products, promote their anglers and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with the Walmart FLW Tour, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing.
