The Courtney Group Inc. acquired Flojos from Nellie and Sheng Yen Lin. John Dickinson, a footwear industry executive, is an investor and CEO of the sandal company.
Flojos was established in the early 1970s by the Santana Family in Guadalajara, Mexico. Its flip-flops were made in Mexico and introduced to the surf community in San Diego, CA.
The Courtney Group Inc. is a private equity firm based in Newport Beach, CA with a track record of backing CEOs in acquisitions. Tom Courtney, president of The Courtney Group, said, “We acquired Flojos with a focus on building upon the rich heritage of the brand. Our strategy will include expanding the men’s division, bringing back limited edition styles, including some of the original sandals from Mexico, and expanding internationally.”
John Dickinson, CEO of Flojos, added, “As one of the original sandal companies, Flojos has strong brand recognition which was attractive to us. The brand was doing well, the owners just wanted to retire and leave the brand with someone who could build upon the heritage. We see a tremendous opportunity to expand not only here in the U.S., but the international opportunities are equally great.”
With a team of athletes supporting the brand, including Team Rider Melia Haller, Paul Pugliesi (WSL competitor), Paul Pence, Cole Harmening, Raya Walker (wakeboard), Jake Maki, Melia Haller and Scott Strong, Flojos will continue to develop marketing and social media strategies meant to expand brand awareness.
Photo courtesy Flojos
