The European Outdoor Group (EOG) shared details of a major review of the OutDoor trade show.
The EOG expressed it is well aware that the outdoor marketplace is changing rapidly and wishes to make sure that the OutDoor show continues to meet the needs of its stakeholders.
To that end, the association set up the working group called Vision 2020 to undertake research and analysis and develop a set of recommendations for the future of the show. Although working on behalf of the EOG, the group is operating independently to ensure that it remains objective.
The Vision 2020 research project will run through the first half of 2017, beginning with a survey invite to European brands and retailers. Participants will be asked to share details of what they want from OutDoor in the future. The survey is completely confidential and all the responses will be analysed at a total aggregated level. No individual company will be identified. Questionnaires are being sent out now and the deadline for responses is January 25.
Mark Held, general secretary of the EOG, said, “The Board of the EOG has taken seriously the need to clarify exactly what our industry requires in terms of a future OutDoor trade show. The Vision 2020 team has been established with people who know our sector very well and who can give us clear and independent feedback on what the industry wants for the future of OutDoor.”
The OutDoor show, held in Friedrichshafen every year, is the major outdoor summer trade fair in Europe.
If you would like to take part you can do so now by clicking on the relevant survey link below:
Survey for brands here.
Survey for retailers here.
Photo courtesy OutDoor Friedrichshafen