Fleur dhiver, the Sun Valley based apparel company that designs and produces womens technical lingerie, announced it has retained Backbone Media to spearhead its public relations efforts.
A new company, fleur began just 3 years ago when owner Elizabeth Crossley saw the need for attractive and flattering womens long underwear. Crossley uses such technical fabrics as Polartec® Power Dry® to create feminine, lingerie-influenced styles of wicking, insulating base layers.
For fleur dhiver, procuring Backbone is an important step in the growth of the young company. “Fleur now has a stable distribution and an established product line. PR comes as a natural next step in building the fleur dhiver brand and bringing the product to a wider market,” states Crossley. Fleur is currently available in snowsports, sporting goods, and boutique-type retail outlets throughout the US, with a strong presence in California and Colorado.
