Fletcher Leisure Group- the licensee of Tommy Hilfiger Golf and manufacturer of AUR Golf and Sunice – has named golf and resort industry veteran Brian Lohman as its VP of sales for Tommy Hilfiger Golf and AUR Golf.

Lohman will oversee all sales and business development activities for the Tommy Hilfiger Golf and AUR Golf brands across all channels including golf, resort, specialty and big box retailers.

“I am very excited to be a part of Fletcher Leisure Group and overseeing the Tommy Hilfiger Golf and AUR Golf brands. Tommy Hilfiger Golf is an iconic American brand that is synonymous with classic and timeless lifestyles that incorporates “tradition with a twist”. In addition, the value proposition AUR Golf brand is an exceptional performance collection that features an aspiring collection of men’s and women’s golf fashions. These 2 brands collectively provide all golf retailers with an excellent opportunity to enhance their shops image while maximizing sales,” says Lohman.

Before joining Fletcher Leisure Group, Lohman has spent over 20 years within the Golf/Resort/Specialty industry most recently as the Vice President of Sales for Nike Golf Accessories manufactured by Spirit Leatherworks. He also previously served as Director of Retail for Doubletree Hotel Corporation and the Pointe Hilton Hotels. This new role will reunite Lohman with the Tommy Hilfiger Golf brand where he previously held the Vice President of Sales position six years ago.

“We are very excited to have Brian Lohman join Fletcher Leisure Group in this capacity,” said Mark Fletcher, president. “Brian brings a great deal of experience and enthusiasm to the table which will greatly benefit the Tommy Hilfiger Golf and AUR brands.”

Brian Lohman credits his industry success as being predicated by his passion for the golf industry and his love for working with golf retailers and sales teams.

Fletcher Leisure Group, based in Montreal, Quebec, is a company with 46 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the license for Tommy Hilfiger Golf and wholly owned AUR and Sunice.