Fleet Feet, the franchisor of specialty run stores, announced the opening of its newest location in North Augusta, SC, and the second for owners and operators Michael and Jenafer McCauley, who opened their first store in Augusta, GA, 15 years ago.

“Our goal has always been to create an environment that echoes the sense of community we’ve found in running,” said Jenafer.  “This goal has been our north star in every decision we’ve made at our Augusta store and will remain our guiding light as we expand further into the North Augusta community.”

Jenafer grew up in Canton, GA, fell in love with running in elementary school while participating in the Presidential Fitness Test, and remained a competitor in high school and college at Augusta State University, where she was named Female Athlete of the Year in 2009. Following graduation, she met Michael, and the couple soon after opened Fleet Feet Augusta.

Michael, a Greenville, SC native, also ran track and cross country in high school and competed at the college level, attending Gardner-Webb University, where he received a degree in Kinesiology. He continues to compete at the competitive level, has qualified for the Boston Marathon, and has won numerous local races.

The new store, which had a soft opening earlier this month, is located near North Augusta Greenway, a popular area for runners and walkers.

“With their knowledge and authentic connection to the sport, Michael and Jenafer have created something really special within the Augusta running community,” said John Moloznik, Fleet Feet’s vice president of retail development. “Their palpable energy and success, both in competitive running and retail will lay the foundation for their new store to quickly become a cornerstone in the North Augusta community.”

Fleet Feet North Augusta will have a grand opening later this summer. The store will operate with the brand’s outfitting experience, fit id, which includes pressure plates and 3D foot scanning technology to “accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle.”

Image courtesy Fleet Feet