Fleet Feet, Incorporated, opened its 80th location with the opening of Fleet Feet Sports Edmond, Oklahoma. The store, located in an Oklahoma City suburb, is the company’s second franchise in the state of Oklahoma, joining the four-year-old Tulsa operation.

Fleet Feet Sports Edmond is owned by Mike and Alicia Detter, who were long-time customers of the Tulsa franchise. Mike coached Fleet Feet Tulsa’s marathon training program for three years. Tim and Lori Dreiling, owners of Fleet Feet Sports Tulsa, are supportive of the Detters’ new business. “We are thrilled to have a second Fleet Feet enter the Oklahoma market and we are sure Mike and Alicia will bring the Fleet Feet energy, dedication and enthusiasm to the Oklahoma City metro area,” says Tim Dreiling. “Mike has contributed a great deal to our success through his efforts in our marathon training programs. We are excited to have the Detters promoting the Fleet Feet brand in the other half of the state and look forward to continuing our excellent working relationship,” he adds.

The relationship between the two stores epitomizes Fleet Feet, Incorporated’s “organic growth” strategy. Company executives believe the best candidates for franchise ownership can often be found within the existing network of stores.