Fleet Feet has made three new executive hires.

Amy Diebler joins the company’s store support team as chief financial officer, overseeing finance functions and strategic planning across Fleet Feet’s franchise, corporate and e-commerce businesses. Before joining Fleet Feet, Diebler was the CFO of Verdesian Life Sciences. Before that, she worked in various senior finance leadership roles at Chiesi USA, Inc., overseeing supply chain, procurement, IT, investor relations, and contracting. She also spent ten years as an advisor with Ernst & Young. Diebler will report to Fleet Feet President and CEO Joey Pointer.

“Amy has extensive financial and operational expertise leading large teams in high-growth businesses and understands how to operate efficiently at scale,” said Pointer. “Her passion for people development and process improvement will be invaluable as we continue to invest in enhancing our infrastructure, ultimately allowing us to support our franchisees as we expand into new markets.”

Mary-Chelsea Banister joins as vice president of supply chain transformation. In this newly created role, Banister will oversee Fleet Feet’s corporate purchasing and merchandising team led by Catherine Moloznik and the business operations team. Her primary focus will be “optimizing Fleet Feet’s operations while ensuring seamless cross-departmental collaboration.” Banister previously held omnichannel operations roles at Free Fly Apparel and Carter’s. She also reports to Pointer.

“With a deep background in supply chain management and a proven ability to drive transformative change, Mary-Chelsea brings invaluable expertise to Fleet Feet,” said Pointer. “I’m confident her innovative perspective will enhance our strategic direction moving forward.”

Kevin Staudt joins Fleet Feet as vice president of business operations. Staudt will lead Fleet Feet’s distribution center and transportation management operations in this newly created role, including system and process improvement. Previously, Staudt was the vice president of finance at Quality Restaurant Group. He also spent 14 years at Fleet Feet Chicago, one of the company’s largest franchise businesses, working in various roles culminating in leading finance functions and its brick-and-mortar and e-commerce fulfillment center operations. Staudt will report to Banister.

“It’s been a strong first half of the year for the company, with notable sales achievements in both our brick-and-mortar and online stores,” Pointer added. “During this period, we’ve managed to navigate through obstacles and still see record sales days and months. While we still have challenges ahead, we’re on pace for a successful year. Amy, Mary-Chelsea and Kevin are welcome additions to our leadership team as we work to maintain and build on our momentum.”

Diebler, Banister, and Staudt’s hires follow Fleet Feet’s announcement earlier this year of executive hires in IT and purchasing and leadership expansions and promotions across business development, human resources and marketing.

Fleet Feet’s growth accelerated with the acquisitions of JackRabbit in December 2021 and Marathon Sports in July 2022. JackRabbit stores were folded into the Fleet Feet brand, while Marathon Sports remains an independently operated subsidiary. Since 2023, Fleet Feet has opened 24 new stores, including 20 franchise locations. Fleet Feet and Marathon Sports “support over five million customers across 300 locally owned and operated stores.”

Images courtesy Fleet Feet