Flat Fitty/Lavish Headwear named Dave Johnson to the newly created
position of National Sales Manager for Australia and New Zealand.
Johnson, an Australian native, brings 20 years of sales experience,
including working as a sales manager for Volcom and Rip Curl.

“With the rapid growth Flat Fitty has been experiencing in Australia
and New Zealand it was necessary to add a very experienced and
well-recognized face to promote our efforts in the region”, explains
Tian Waters, CEO of Flat Fitty. “We could think of no one better to
represent Flat Fitty’s quality offerings than Dave. During his 20 years
experience in the industry Dave has worked as Sales Manager with some
very heavy hitters. To say his knowledge of the Australian region will
be an asset is an under-statement. We are really stoked to add such a
commodity as Dave to the growing Flat Fitty team !”.

“Previously holding the position of National Sales Manager for Volcom
and State Sales Manager for Rip Curl lends immediately credibility to
his leadership. We are looking toward Dave to guide Flat Fitty’s sales
and marketing efforts in Australia … for many seasons to come, said
Kevin Dring, VP of Operations. “Dave has enjoyed a very long and
successful career in Action Sports, I am sure we will learn much from
him about how to better cater to the Australian market. Dring finishes,
stating “Flat Fitty has already penetrated the Australian and New
Zealand market, showing we’re an asset thru high quality, on time
delivery at an affordable cost. Dave will be able to use his experience
to quickly expand the market share we have already begun securing, the
timing is perfect”.

Johnson, born in Narrabeen Australia, has spent his entire 20 year
sales career in the Australian Board Sports industry. A father, a
surfer, snowboarder, fisherman and mountain biker, Dave personifies
outdoor adventure and Action Sports 100%.

Justin Thompson, on-site PRC GM explains … “It will be awesome to have
Dave get up here <to China> to see the operation first hand. To
show him our multi-national office, to also show him what truly
separates us from other competitors. The hands on quality inspection we
conduct, the attention to manufacturing details, the on-site style
development. It will be rewarding for him to pass all this info
<that defines Flat Fitty>, back into the Australian market,
expanding our visibility there. Justin finishes up in simpler words …
“Hell, I’m just looking forward to getting down there and catching some
waves.”