Fits Socks Partners with National Park Foundation

Coming out for Fall 2013, Niota, TN’s Fits Sock Co. and the National Parks Foundation have teamed up to create a special limited edition National Park inspired sock line that gives a portion of proceeds back to America’s National Parks. The socks — designed, manufactured and distributed by FITS at their family owned factory in Tennessee — integrate the worlds foremost performance sock technology, super fine merino wool and a splashes of color and style inspired by the nation’s National Parks.

The National Parks have become an American symbol of wilderness and land conversation that, for many, have inspired a lifetime of outdoor pursuit. For myself and countless others, the National Parks have been instrumental in fostering an appreciation of nature and a desire to live an active outdoor lifestyle, said Samantha Bild, marketing and design director at FITS Socks, FITS new line of National Park inspired socks gives us the opportunity to give back and also to remind us of these special places everyday.

The new National Park Foundation socks are an extension of Fits popular spring 2013 Ultra Light Casual Crew. The new Fall 2013 collection will include four new sock styles inspired by Vintage National Park Posters from Great Smoky Mountains NP, Yellowstone NP, Olympic NP and Grand Canyon NP.

Every sock is packed with ergonomic sewing and patented technology exclusive to Fits. The Ultra Light Casual Crew utilizes a super-fine 18.5 micron merino wool to achieve a soft and luxurious feel that rides very close to the skin to deliver all-day comfort, dryness and happy skin.

Fits Sock Co. is a premium sock brand manufactured at the Crescent Sock Mill in Niota, TN. Established 110 years ago, Crescent is the oldest family run hosiery mill in the United States. Fits are distributed in over 300 retail outlets around the country and on-line.

About The Author

Fits Socks Partners with National Park Foundation

Fits Sock Co. and the National Parks Foundation have teamed up to create a special edition National Park inspired sock line that gives a portion of proceeds back to support national parks. The merino wool socks feature a splash of color and style reminiscent of our favorite National Parks.

For myself and countless others, the National Parks have been instrumental in fostering an appreciation of nature and a desire to live an active outdoor lifestyle, said Samantha Bild, Marketing and Design Director at Fits Socks, Fits new line of National Park inspired socks gives us the opportunity to give back and also to remind us of these special places everyday.

The new National Park Foundation socks are an extension of Fits popular spring 2013 Ultra Light Casual Crew. The new Fall 2013 collection will include four new sock styles inspired by Vintage National Park Posters from Great Smoky Mountains NP, Yellowstone NP, Olympic NP, and Grand Canyon NP.

About The Author

Thomas J. Ryan

Thomas J. Ryan Senior Business Editor | SGB Media tryan@sgbonline.com | 917.375.4699

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