2XU has signed an exclusive compression sponsorship with Olympic gold medalist and world champion Alpine ski racer Ted Ligety.
This alliance will run through to 2015, marking 2XU’s opening season as official compression partner to the USSA.
“Were excited to add Ted Ligety to our roster of athletes,” said Fred Hernandez, director of marketing for 2XU North America.
“Ted is one of the country’s foremost Alpine Ski athletes. He’s also one of the hottest skiers in the world right now as evidenced by three Gold Medals at the 2013 World Championships in Austria.”
This partnership demonstrates 2XU’s commitment to innovation and high performance; working with top athletes in order to do so.
“An athlete of Ted’s caliber has the opportunity to work with best-in-class providers,” said Hernandez.
“With this in mind, his choice to wear 2XU Compression during his gold medal wins speaks volumes for our brand. Were stoked to be supporting him toward achieving similar results at the 2014 Winter Olympics Sochi, Russia.”
Ligety will utilize 2XU’s Thermal Compression apparel in training, competition and recovery.
“Ive been using 2XU Compression in training and competition, and it’s quickly becoming an essential component of my setup,” said Ligety.
“Having the best equipment and apparel is critical for me to perform at my peak. Im excited about joining 2XU, and look forward to working with the brand.”
2XU’s Thermal Compression base layer collection offers benefits that enable winter athletes to train smarter, perform stronger and recover faster. By using powerful fabrics and durable designs, it heightens circulation to aid muscle performance, reduce muscle pain and damage for faster recovery. It also provides natural thermo regulation for ultimate comfort.
2XU is in its first season of an eight-year sponsorship as the Official Compression Supplier of the USSA which enables U.S. Ski, Snowboard and Freeskiing athletes to wear 2XU Compression during training and post-activity recovery. The partnership is paying early dividends; the U.S. Ski Team is already enjoying a season of wins and inspiring individual performances.