FitnessKeeper, the parent company of the RunKeeper smartphone app, has
raised $1.11 million. The RunKeeper iPhone app uses GPS locating to
track distance, time, elevation, pace and path.
The company announced that it received $1.1 million in funding led by San Francisco-based O'Reilly AlphaTech Ventures. FitnessKeeper has now raised $1.5 million in total.
FitnessKeeper develops the RunKeeper iPhone app and companion Web site
that encourage runners, bikers, and even cross-country skiers to track
and share stats about their workouts and races. There's a free version
of the RunKeeper app, but the company also sells a $9.99 pro version. One feature allows athletes to broadcast
their performance in races live on the Web. It also offers mobile fitness training and routine
plans to help runners train for events.
The Boston-based company has raised $1.51 million thus far, including
$400,000 in seed money from LaunchCapital last fall, along with angel
investors Viewlogic founder Will Herman, BzzAgent CEO Dave Balter and
Compete.com CEO Don McLagan.
Its latest round of funding was led by well-known Silicon Valley VC firm
Oâ€Reilly AlphaTech Ventures, which has poured money into startup
darlings Bit.ly and Foursquare, and included several new unnamed angels
and all its former investors.
Founder and CEO Jason Jacobs ran the Boston Marathon (pictured) dressed as an iPhone to promote the business.