Fitbit announced that Fitbit Premium, its paid membership service that gives users guidance to move more, manage stress, sleep and eat better, has reached more than 500,000 paid subscribers in less than a year since launch. The service will continue to expand later this year with the addition of seven languages.
“The launch of Fitbit Premium is part of our broader strategy to diversify our business beyond hardware, while also delivering on our promise to provide more personalized experiences, data and insights to our users to help them move more, manage stress, sleep better and eat well,” said James Park, co-founder and CEO of Fitbit. “COVID-19 has made it incredibly difficult for people to stay active and healthy and underscores the importance of prioritizing both our physical and mental health. In these extraordinary times, we are supporting our users by helping them navigate these challenges so they have the tools, motivation and support to help them stay healthy and fit at home with services like Fitbit Premium.”
Following the emergence of COVID-19 and subsequent shelter-in-place mandates, Fitbit announced a 90-day free trial of Premium for new users and saw increased interest in the service. In the first two weeks after joining, Premium users took an average of 700 more steps per day.
Photo courtesy Fitbit Premium
