Fischer announced the appointment of Dan Mitchell as sales assistant for New England. Mitchell will offer alpine field support to Fischer veteran, Jeff Moody.

Mitchell brings 8 strong years of ski retail experience to the table, having worked at Outspokin’ in Newbury and more recently at Putnam’s in Portsmouth, NH. Besides selling, his responsibilities included managing staff, storefront merchandising, inventory management and sales analysis. He was also involved in facilitating the many components of a complete revamp of Putnam’s service center. This experience has been a great opportunity to put his UNH Business Administration degree to use in a variety of areas within the retail environment.

“I’m very pleased to have someone with Mitchell’s retail background on our team,” said Apple. “His experience and enthusiasm will be a great asset for Fischer and our New England dealers.”