SkiStar and Stadium have established a joint purchasing and operational agreement regarding a sporting goods and sportswear retail outlet. Stadium is the Nordic region's leading and most expansive sporting goods and sportswear retail chain with a total of approximately 80 outlets in Sweden, Denmark and Finland.
Prior to the beginning of the winter season 2004/2005, Stadium will open a new sporting goods and sportswear outlet in Lindvallen, Salen. The sporting goods chain will profile this outlet on the basis of a new alpine mountain recreation concept. The ambition is that Stadium will, in the long-term, establish a number of sporting goods and sportswear outlets at SkiStar's skiing destinations.
At the same time, a joint purchasing agreement regarding skiing equipment and accessories was also established, which is to be initiated in spring 2004. The aim is to improve purchasing routines and decrease purchase prices.
“We feel that the initiation of this cooperation with Stadium is completely in line with our company's strategy and aims. Stadium is a very professional and successful company within the sporting goods industry. SkiStar is taking yet another step towards concentrating its operations”, said Mats Arjes, Managing Director of SkiStar.
“SkiStar, with the most attractive alpine destinations in Sweden, is the best and most natural co-operation partner for Stadium's new mountain recreation concept. We look forward to our co-operation with SkiStar”, said Ulf Eklof, Managing Director of Stadium.
