The Finish Line Inc. will open the doors to its revamped Los Angeles flagship store in the Del Amo Fashion Center on Saturday, November 10 at 8 a.m. The updated retail space features a fresh design concept that highlights key product offerings from brand partners and new digital display integrations.
“Our elevated store concept continues Finish Line’s effort to authentically connect with our consumers and demonstrate category-leading digital capabilities,” said Mike Grimes, senior vice president, brand and consumer experience at Finish Line. “Elevated brand partner displays and cutting-edge technologies set a new in-store standard that strengthen Finish Line’s position as the destination for the latest and greatest sneakers in the marketplace.”
The Del Amo store, the third Finish Line location to receive these updates alongside Woodfield Mall in Chicago and Roosevelt Field in New York, puts technology at the center of the store’s total experience, creating unique, immersive customer interactions. Featured footwear at this location includes the Air Jordan 1 Retro Hi Flyknit, Nike Air More Uptempo Wheat, Puma NTRVL collaboration with Jeff Staple and the Fenty Puma by Rihanna collection for women.
Grand opening activities will run throughout the weekend with giveaways, brand takeovers from Nike on Saturday and adidas on Sunday as well as shoe cleanings from Jason Markk. Additionally, Winner’s Circle members that spend $75 during the weekend will receive a $15 reward. Finish Line will also offer a Jason Markk gift with any full priced footwear purchase. Alongside Del Amo, shoppers can find these special offers all weekend at the following Southern California locations:
- Lakewood Center (Lakewood)
- Los Cerritos (Cerritos)
- Mainplace (Santa Ana)
- Northridge Fashion Center (Northridge)
- Outlets at Orange (Orange)
- Panorama Mall (Panorama City)
- Plaza West Covina (West Covina)
- Stonewood Center (Downey)
- The Shops at Montebello (Montebello)
- Westfield Culver City (Culver City)
- Westfield Topanga (Canoga Park)
- Westminster Mall (Westminster)
Through Finish Line’s customer loyalty program, select Winner’s Circle members and influencers will receive an exclusive first-look of the store Friday evening with entertainment, shoe cleanings and gift bags filled with Finish Line, adidas, Jason Markk and Crep branded products. All Winner’s Circle members can live-stream the grand opening event and view exclusive product drops exclusively through the Finish Line App that evening.
