Finish Line announced that it is participating in Google's new local availability feature. This new feature gives mobile and desktop users the opportunity to search for items they want and see immediately whether a participating retailer has the items in stock nearby, and even provides directions to the store.
“Mobile shoppers want what they want, and they want it now!” said Finish Line President and Chief Merchandising Officer Sam Sato. “We are happy to team with Google to give mobile and desktop users a fast and easy way to find the shoes they want – in the right size and the right color – in stock now at their nearby Finish Line store. It's a great way to bring customers to our stores for immediate shopping gratification and will take holiday shopping to a new level of ease this season,” he added.
“To date, online shopping efforts have focused mostly on the small percentage of overall products that are sold online. This holiday season, and going forward, we're excited to be working with leading retailers to help shoppers find the perfect gift in a store nearby, whether they're searching from their laptop or their phone,” said Sameer Samat, Google Product Director for Shopping.
