FINIS, the maker of swimwear products based in Livermore, CA, named Byron Dana Lindstrom as its VP of sales. Previously, he was EVP of sales with ACCUSPLIT.

President John Mix said, “Having a chance to work with Dana is incredible. He is truly the perfect fit for Finis. His close involvement in the introduction of a variety of electronics, including 10 years as Executive VP of Sales with ACCUSPLIT, will be great for our ever-expanding line of technical gear.”


Mix said sales numbers have been skyrocketing since the release of FINIS' latest waterproof electronic product, the SwiMP3, the company's need for someone to fill the position was evident.

Lindstrom said, “It is a great opportunity to work for FINIS, a young company with such significant potential. I am particularly excited to help in bringing them to that next level and continuing to expand their presence within the market.”