Fila partnered with HSN, and Emmy winning actress Susan Lucci to develop a collection of pilates and fitness apparel that will be sold exclusively on HSN.
The collection will incorporate the performance characteristics and heritage of the Fila brand with the style of daytime diva and Dancing with the Stars alum, Susan Lucci.
Susan Lucci started her partnership with HSN in 2000 with the launch of a jewelry and fragrance line and has since expanded into a multi-million dollar business, which includes skincare, fitness, as well as fashion, accessories, jewelry, and now athletic apparel. Lucci credits Pilates as the reason why she is able to stay in shape with her hectic schedule. Her Malibu Pilates program has been a huge success on HSN, selling more than 44,000 units since its launch in September 2008. It was a natural progression to work with Fila to collaborate on an apparel line to complement Susanâ€s Malibu Pilates Program.
The collection was designed and developed with Filaâ€s key performance requirements of comfort and flexibility in mind and all products are made with Filaâ€s unique Peached poly/spandex fabrication. The range includes a racer-back floral tank, a cut-out back long bra top, a cami tank which are complemented by hooded jacket, and pant with contrast piping. The tops are made with an “inside self fabric bra” and are designed to maintain an emphasis on flattering the contours of a womanâ€s neck and back. The pant offers a contrast band that can be folded down at the hip for a splash of color or kept at the waist for added coverage and support. Filaâ€s design team infused subtle feminine details into the new collection that reflect Susan Lucci's personal style. This figure-flattering collection offers an inventive twist on traditional athletic apparel.
“We are delighted to have the opportunity to work with Emmy-winning actress Susan Lucci and HSN on this exciting opportunity,†said Danny Lieberman, Vice President Apparel of Fila. “HSN is a strong retail partner with extensive direct-to-consumer expertise. Filaâ€s womenâ€s personal performance line offers a range of products that combine the rich style of our historic brand with beautiful silhouettes and fabrications for todayâ€s sophisticated active woman.”
“Pilates is a huge part of my fitness program and I want to make sure I look great during my workout,” said Susan Lucci. “I fell in love with Filaâ€s beautiful performance apparel; it makes me look and feel great during my workout. The styles in our new collection are so versatile; I could wear the styles from the gym to running errands around town!”
Lucci ill officially debut her co-branded Fila fitness apparel exclusively on HSN on December 9th at 9am, and 4pm and December 10th at 11am (all times EDT). Fila by Susan Lucci will retail from $33.00 to $49.90.