Fila signed a sponsorship agreement with the Netherlands Olympic Committee (NOC) to become the official sponsor of the NOC affiliated national team, until the year 2022.
The contract agreement ceremony took place at the High Performance Centre Papendal, in Arnhem. Fila Chairman Gene Yoon, Fila North America’s Chief Operating Officer Jennifer Estabrook, and Secretary General of the NOC*NSF Gerard Dielessen were in attendance to represent all related parties.
Fila has sponsored Dutch Skating Emperor Sven Kramer, his affiliated institution, the Royal Dutch Skating Federation, and the affiliated team since 2014. The scope of this partnership has now been expanded to include sponsorship of the entire NOC affiliated team. The Netherlands team achieved fifth place at the 2014 Sochi Winter Olympics and 11th place at the 2016 Rio Summer Olympics.
Fila will provide the NOC affiliated national team with training suits, sports footwear, sports apparel for training purposes, and award ceremony attire (excluding competition suits) until 2022, while serving as the official sports apparel sponsor.
In addition, the Netherlands national team players will wear, attend, and appear on the victory podium in sports apparel featuring the Fila logo at the Winter and Summer Olympics, including the 2018 Pyeongchang Winter Olympics, 2020 Tokyo Summer Olympics, 2022 Beijing Winter Olympics and at international competitions.
During the agreement ceremony, Fila Chairman Gene Yoon said: “The confidence and trust established as it relates to our background of competing together in international competitions with Sven Kramer and including the Netherlands Royal Dutch Skating Federation (KNSB) and its affiliated athletes, helped this sponsorship to be rapidly finalized and that has a particularly poignant meaning.”
Photo courtesy Fila
