Fila USA named athletic apparel industry veteran Peter Holmberg as its national sales manager, golf & corporate. Mr. Holmberg will report to Fila USA director of golf, Jeff Clark.
Mr. Holmberg joins Fila USA after spending the past nine years at Ashworth. Mr. Holmberg held a variety of sales and product marketing positions at Ashworth and was instrumental in the launch and development of its corporate division. Most recently, he was the EVP of Sales, for both the Ashworth brand and the licensed brand Callaway Golf Apparel. Prior to Ashworth, Mr. Holmberg held senior sales positions with Cutter and Buck where he started their Corporate Division.
Mr. Holmberg will focus on increasing Filas golf apparel distribution in specialty trade channels as well as guiding Filas entry into corporate sales. He will oversee Filas golf specialty sales force and will recruit new members to join the sales team to penetrate additional markets around the country.
“Peters industry experience is extraordinary,“ said Jeff Clark, Fila USA Director of Golf. “He brings creativity and a strategic mind to guide the golf business to the next level and introduce Fila Golf to corporate America. Peters key leadership experience and past results will be an asset to Fila USA and we look forward to continued growth in this highly visible category.“
Filas approach to building relationships with golf consumers is centered on regional grassroots initiatives. Filas event marketing programs are designed to interact and connect with golfers at all levels, from the local public, private and resort players, to the touring professional. Filas involvement in events such as the Deutsche Bank Championship, and PGA sections reflects its belief in real people having real experiences in an atmosphere that promotes the athletic development of each individual. Fila sponsored LPGA professionals Catriona Matthew & Hee-Won Han provide Fila golf exposure around the world.
Fila Golf is available at high-end resort shops, green grass specialty, and select off-course specialty.