Fersten Worldwide (FW), the official licensee of Fila branded Golf apparel and headwear in North America, has appointed Buffalo Communications to provide publicity and media-relations services for its Fila Golf Collection.
Buffalo will position Fila Golf for consistent, high-profile editorial coverage in a wide array of fashion, lifestyle, golf and business media.
Fila’s rich history includes tennis stars Bjorn Borg, Tom Watson, Lee Janzen, James Blake and Kim Clijsters.
“Fila is a brand with longevity and the name is synonymous with quality,” said Fila Golf principal designer Nancy Robitaille. “In customizing the line to benefit golfers, weve remained true to its legacy by focusing on flattering fits and unique color stories while advancing the design with twists on classic looks to form the core of any wardrobe.”
“From the Italian Alps to Wimbledon, Fila’s pioneering background offers compelling stories, and were excited to put our PR muscle behind Fila Golf,” says Rich Katz, Managing Director of Buffalo. “The Fila Golf collection focuses on merging form and function to exceed the needs of those who pursue athletic lifestyles.”
Fila Golf is worn in competition by scores of professionals worldwide, including LPGA Tour star Stacy Lewis.