Field & Stream Licenses announced that it has signed an agreement with Dick's Sporting Goods to sell to Dick's SG the intellectual property rights to the Field & Stream trademarks in the hunting, fishing, camping and paddle categories. Previously, Field & Stream had licensed these categories to Dick's on an exclusive basis. Terms of the transaction were not disclosed.
Dick's SG had previously revealed such a deal was in the works on a conference call with analysts.
Field & Stream will continue to own the intellectual property rights and trademarks in numerous categories around the world. Field & Stream will continue to work with its current licensees in product categories such as apparel, pet, sunglasses and optical, watches, socks, underwear, bedding, and home. In addition, the company continues to seek great licensing partners in new geographies and categories for the growing and iconic Field & Stream lifestyle brand.
In addition to Field & Stream Licenses and Dick's Sporting Goods, Bonnier Corporation owns and operates Field & Stream magazine and media assets.
Mike Tewey, the CEO and President of Field & Stream said, “Field & Stream has been the 'original outfitter' for the authentic outdoor experience since 1871. This unique brand brings instant credibility to a wide array of product categories, and this transaction will greatly enhance Field & Stream's ability to reach an even broader customer base, benefitting both companies. We look forward to working with our licensees, Dick's, and Bonnier to continue Field & Stream's place as one of Americas most recognized brands.”
Matt Eby, a board member of Field & Stream, commented, “Dick's Sporting Goods has been a tremendous partner for F&S. The company is excited for this evolution in our partnership and looks forward to the future growth of this great American brand.”
Field & Stream Licenses was acquired in 2006 by a private investment group led by Mike Tewey, Barry Sternlicht, CEO of Starwood Capital and Windsong Brands. The company owns numerous U.S. and International Trademarks covering products in 43 countries including China, Japan and the European Union. Field & Stream Licenses is continuing to identify licensing opportunities with quality manufacturers both domestically and internationally.
