FeraDyne Outdoors, LLC, the parent company of the Rage, Muzzy, Nockturnal and Tru-Fire brands announced it has appointed Craig Tinsley as vice president of operations.

Effective immediately, Tinsley will be responsible for all aspects of manufacturing, operations, logistics and engineering for the company.  He will report directly to Rich Krause, president and CEO.

Tinsley, an avid bow hunter, has more than two decades of experience in manufacturing and operational leadership, most recently with Simmons Bedding Co. He has experience and expertise in LEAN manufacturing, efficiency improvements, production planning, quality improvement, servicing customers and supply chain management.

“Bringing Craig onboard concludes a very long and arduous hunt for an exceptional operational leader,” said Krause. “His unique skillsets, experience and personality absolutely exceeded our expectations. We were incredibly lucky that he is a passionate bow hunter, as he really understands the space and what we do at FeraDyne.”

“Craig's background in operational management, business development and his proven execution capabilities will give us the leadership we need to transition into a leaner and much more efficient operation and will allow us to provide better service to our customers,” added Krause.