FeraDyne Outdoors acquired Outdoor Product Innovations, Inc. (O.P.I.), the parent company to the Rhino Blinds, Rhino Tree Stands, Capsule Game Feeders, Wicked Tree Gear, LidCAM, and LegCuff brands.
O.P.I.’s suite of brands adds to FeraDyne’s growing position in the general hunting market, including tree stands, hunting blinds, hand tools, feeders, and accessories.
FeraDyne’s Chief Commercial Officer, Jon Syverson said, “O.P.I. has done an excellent job of assembling a diverse network of brands that’s been open in our portfolio until now. Through this acquisition, we have the opportunity to expand the momentum they have created over the last several years while leveraging a multitude of opportunities presented by our combined retail network, private label product offerings and overall customer base.
“Since the company’s inception in 2015, O.P.I. has done a fantastic job bringing a distinct group of brands together. We look forward to introducing them to our customers throughout the fall and during this year’s tradeshow season,” Syverson added.
Billow Butler & Company, L.L.C. initiated the transaction and served as the exclusive investment banker and advisor to O.P.I. led by Aaron Nowak, managing director.
FeraDyne specializes in archery, hunting and outdoor products. Its legacy brands include Axe Crossbows, Rage broadheads, Muzzy broadheads, Muzzy Bowfishing, Carbon Express arrows and accessories, Nockturnal lighted nocks, TruFire releases, Block targets, GlenDel targets, Shooter 3D targets, Black Hole targets, Hurricane bag targets, IQ Bowsights, Sure-Loc Archery Products, S4Gear, Eastman Outdoors, Apple Archery, Rocky Mountain Archery, Wac’Em Archery, Covert Scouting Cameras, Covert Optics, and Scent Crusher.