Nuu-Muu is celebrating 10 years of making invincible athleisure dresses that can run marathons, climb mountains, travel the world, do errands, charm on date night and so much more. Sporty yet easy to dress up, the company’s products are among the most versatile garments on the planet. If you can do it, you can do it in this dress. Founded in 2008 to create fun, functional and fashionable exercise apparel, Nuu-Muu reached its ten-year milestone in well-intentioned style.
For the past decade, Nuu-Muu’s namesake dress and message of strength and friendship has changed lives and empowered women to love themselves into action. Nuu-Muu’s customers share a mutual appreciation in bonding over the dresses and the concept surrounding them: community.
In celebrating their anniversary, Nuu-Muu’s co-founders, Ashley Fullenwider and Christine Nienstedt, look back at the lessons they’ve learned as female entrepreneurs in the women’s outdoor and athletic apparel industry. Their top five valuable lessons are:
- Creativity and failure are great friends;
- If you show up, something will happen;
- Self, team, community: in that order;
- We can do this our way;
- Nuu-Muu is more than a dress company.
“We’re thrilled to be celebrating 10 years,” stated Nienstedt. “This has been an amazing ride and it’s just the beginning. I am profoundly honored by the experiences our customers share and how Nuu-Muu has grown up to embrace and nurture a gorgeous community. I so look forward to seeing what and who the next 10 years will bring.”
Not only does Nuu-Muu love celebrating its own birthday, they love customer birthdays. Nuu-Muu offers a discount of $10 per decade to anyone celebrating a decade birthday.
“Milestones are meant to be noticed!” said co-founder Ashley Fullenwider.
