Feelfree Kayak USA appointed Brian Siddons as National Sales Manager. Feelfree is also shifting away from online distribution to distribution by specialty retailers. Extensive market research revealed customers who, when asked where theyd expect to find the Feelfree brand, picked specialty retailer more than any other retail channel.
FeelFree president, John Richards said “We are extremely pleased to have a person of Brians caliber and industry experience on board. This is a significant illustration of Feelfrees commitment to the dealer channel in North America.”
Siddons brings over twenty years experience in the sporting goods industry, where he most recently served as Midwest Regional Sales Manager for Penguin Brands, Inc. of Sharon Hill, Pennsylvania.
Siddons background includes stints in retail sales and an independent rep agency. His immediate goal is to build a network of independent reps and get Feelfree kayaks into retail stores well ahead of next spring.
A lifetime outdoor enthusiast, Siddons is making another transition, from canoing to kayaking. “From my early days of canoing down the Colorado River, to my most recent fishing trip last summer in the Boundary Waters, I had always used a canoe. Im looking forward to being a part of the growing number of kayak paddlers nationwide, and of the Feelfree family in particular” said Siddons.