Federal Ammunition launched a new website with enriched content, action photos and engaging videos to enable online visitors to fully explore the world of hunting and shooting sports.
Visitors can access detailed product information and load selection advice on ammunition for big game, varmints, waterfowl, upland game, wild turkeys, personal defense, target shooting and competition. Special promotions are also now integrated into product pages, and the “Where to Buy” feature lists locations of the nearest Federal retailers.
“But that’s only the beginning of what the new, user-friendly website offers hunters and shooters,” said Federal Senior Director of Marketing Jason Nash. “The new web site signifies our longstanding commitment to quality, as well as educating and informing our consumers of our broad product lines. Leading the charge is our bold new Federal logo, which signals a stronger, more focused and authentic branding approach.”
The site now includes filters to select by caliber/gauge, bullet style, use, product family, bullet weight and shell type. An updated “Ammo Recommendation” feature includes new products such as the 224 Valkyrie and more.
“The site allows visitors to experience the world of shooting and learn from the pros in 50 ‘Premium Moments’ stories featuring interviews with country music stars, YouTube influencers and champion shooters,” Nash continued. “You can also subscribe to the industry’s best e-newsletter and get monthly updates on new products and news, view highlights from social media posts from Federal’s vast network of fans, learn about new products like the award-winning, industry-changing 224 Valkyrie and Heavyweight TSS and perfectly dial in your shooting with data powered by the ‘Premium Ballistics Engine.’”
To view the new site, go to federalpremium.com.
