Wigwam Mills Inc. extended the company’s partnership with Coyote Peterson, adventurer, conservationist, videographer and host of the Brave Wilderness shows, through 2018.
Coyote, who will continue to wear and represent Wigwam socks, is well known for his videography and factual representation of animals in the wild, which appeal to youngsters of all ages and encourage the next generation of outdoor explorers and conservationists.
“When I’m in the field with wild animals and a camera crew, I need to be totally focused on what’s happening around me. I need to trust that my gear will keep me comfortable in all conditions, so I can put 100% into my work,” said Coyote. “But comfort is only half of the issue. I need healthy feet! Blisters caused by wet socks would be a huge problem on a shoot. I rely on the moisture-moving technologies Wigwam has developed to keep my feet dry and blister-free.”
“We are delighted to continue our relationship with Coyote,” said Tom Wheeler, president and CEO of Wigwam Mills. “Wigwam shares Coyote’s commitment to taking care of the environment and nurturing a love of conservation. Wigwam has been a conscientious green manufacturer since long before it was hip, and Coyote appreciates that. Our customers love to follow Coyotes adventures and he appeals to adventurers and wildlife lovers of all ages.”