Fathead, best-known for the company’s officially licensed, life-size wall graphics of professional athletes and team logos, has entered into an agreement with sports-licensed merchandise distributor SP Images of Franklin, MA, to exclusively distribute the company’s Tradeable & Teammate brands in key retail channels across the country.
“Fathead is very excited to expand our partnership and work closely with the talented team at SP Images,” said Robby Hogle, Fathead’s CEO. “This relationship provides Fathead the ability to immediately scale our presence into key brick and mortar channels and, more importantly, receive real-time feedback on what retailers and consumers respond to so that we can continue to evolve our products.”
There are three retail-friendly SKUs that fall under the agreement, including the fan-favorite Fathead Tradeables. Merchandised in a peggable blind pack, Tradeable packs include five randomly selected 5×7 inch, peel & stick decals with an SRP of $9.99. Also included are Fathead Teammates, which are perfect for smaller spaces. All skus are available for NFL, MLB, NHL and NBA players and logos. 2018 NFL Tradeables are scheduled to release in September with Teammates soon after.
“Our main goal at SP Images has always been to remain relevant to our cherished client base,” said Joseph Each, VP of sales. “By partnering with Fathead, we are able to increase the value of our existing product assortment and continue to provide our retail partners with consumer-desired products that generate strong revenue in the ever-changing and challenging world of retail.”
Photo courtesy Fathead