American fashion designer Tory Burch brings old-school stripes and florals, modernized by precision detailing and high-tech fabrics, to a new performance activewear line for women.
The Tory Sport collection includes clothing, bags, shoes and accessories for running, studio, tennis, swim and athleisure lifestyle – a category of pieces that can be worn before and after a workout that Burch calls Coming & Going.
Tory Sport will be available at torysport.com and at a pop-up shop in New York City, with the opening of a Flatiron-district store in Manhattan to follow in 2016. The pop-up shop will be located on Elizabeth Street in the same location where Tory launched the brand’s first boutique 11 years ago.
“We focused on the elegance of sport,” CEO and Designer Tory Burch said. Inspired by the grace and strength of athletes, Tory Sport is an ode to the active lifestyle of women who take a wear-anywhere approach to sports-influenced clothing. Burch added, “the performance aspect is a given, not a design detail. I have always been passionate about sports and activewear is something I have wanted to do for years.”
Tory Sport at Elizabeth Street, NYC
Collection pieces range from pleated tennis skirts, anoraks and fitted leggings to rashguards and swimwear. Separates – neoprene coats and skirts, oversized sweaters and classic tracksuits – also compliment the performance-driven pieces. Burch said, “Classic silhouettes from the Seventies have always resonated with me. Our goal was to design a collection that balances fashion and function.”
Tory Sport at Elizabeth Street, NYC
Pricing ranges from $55 for performance tops to $550 for outerwear. Staple fabrics in the Tory Sport collection include: Coolmax by Invista to maximize performance with its moisture-wicking and quick-drying properties; Schoeller Fabric with NanoSphere durable water, oil and dirt repellancy; and Sensitive Fabrics by Eurojersey, which is “ten times more chlorine resistant than most fabrics,” the company said, and provides four-way stretch with UV protection.
Tory Sport will support the Tory Burch Foundation, which empowers women entrepreneurs by providing access to capital, education programs and networking events.
