Far Bank Enterprises Taps Red Kulper as Brand Portfolio Marketing Director

Far Bank Enterprises, Inc., the parent of the Sage, Rio Products, Redington, and Fly Water Travel fly fishing brands, has appointed Red Kulper as brand portfolio marketing director.

Kulper comes to Far Bank after a decade with Shimano North America Fishing where, most recently, he served as creative director. In that role, Kulper led marketing in addition to brand and product lifecycle promotion for Shimano, G. Loomis, PowerPro, and Jackall.

Prior to his position as creative director at Shimano North America, Kulper was the G. Loomis brand manager responsible for fly and conventional products. Before that, he focused on the G. Loomis fly fishing business for three years. He also worked with Rajeff Sports, leading marketing initiatives for Echo, Airflo, and Air-Lock.

“I have lived and breathed fly fishing my entire life, but over the last dozen years it’s transitioned from personal passion to professional calling,” said Kulper. “To be part of the Far Bank family and to represent elite brands and work with incredible folks who share my same level of enthusiasm and commitment is a humbling experience. I look forward to strengthening our individual brand identities and growing them together into something greater than the sum of their parts.”

Kulper also spent time as a Fisheries Biologist with the Oregon DFW in Clackamas, OR.

The company said Kulper will focus on “elevating brand identity and shaping the customer experience across the individual Far Bank brands, as well as directing those efforts toward a comprehensive Far Bank value proposition.”

“We are excited to have Red in the building and sharing his expertise and infectious positivity. His strategic mindset is balanced by deep tactical marketing experience and creative success — there’s not much he hasn’t done in this industry,” said Tag Kleiner, Far Bank CMO/CPO. “He also understands the unique challenges and opportunities of managing a family of brand, and how smart marketing and creative efforts can simultaneously support an individual brand as well the larger portfolio.”

Kulper will work from Far Bank headquarters on Bainbridge Island, WA.

Images courtesy Sage/Far Bank Enterprises, Inc.