Dreams, Inc., led by FansEdge.com, said it surpassed its all-time record amount of orders and order value received on-line in a single day.  The previous single day's record was 13,233 orders received with a value of $890,000 set on Dec. 12, 2007. The company stated that the new record was established on Dec. 15, 2008 with the receipt of 15,918 orders totaling $1,029,595.

“We count ourselves fortunate to have such success at a time when many retailers are struggling. I can say with confidence that our success is based on a total commitment to the customer across all facets of our business. I believe more people every day are letting us know that they like the products we offer, the service we provide, and the value we deliver. More and more shoppers trust our brand and know they can rely on us for quality, and their growing belief in us is reflected in these results,” observed Kevin Bates, president of Dreams Retail Operations.