Fanatics will introduce its first-ever credit card program as part of a long-term partnership with Synchrony.
The long-term partnership will offer fans a new way to pay for merchandise and apparel for their favorite teams and players with a branded Fanatics credit card, which is expected to be available in the summer of 2019. In addition, cardholders will receive special offers to unique sports experiences and will be part of the Fanatics FanCash loyalty program. Through FanCash, fans are rewarded with real currency and additional benefits on their merchandise purchases.
The two companies will leverage their deep technology and analytics platforms to deliver hyper-personalized shopping experiences and enhanced loyalty for fans.
“We are always looking for new ways to bring fans unique offers, rewards and experiences to elevate their shopping experience, and we are excited to leverage Synchrony’s industry-leading credit and marketing platform to launch our first Fanatics credit card,” said Chris Orton, Fanatics co-president of direct-to-consumer retail.
“Activating real-time data in today’s digital economy is a competitive advantage for companies like Fanatics and Synchrony,” said Neeraj Mehta, chief commercial officer, Payment Solutions, Synchrony. “Synchrony’s eTail solutions team brings deep data, credit and marketing expertise to help tech-forward partners like Fanatics to accelerate growth.”
