Fanatics plans to hire Tucker Kain, president of business enterprise for the Los Angeles Dodgers, to help the company expand beyond licensed fan merchandise.
Kain will report to Fanatics chairman Michael Rubin, joining CEO Doug Mack, according to Sportico.
The hiring comes as Fanatics seeks to further leverage its industry partnerships, user base and data in new ways. Last month it launched a new NFT company, Candy Digital, with Michael Novogratz and Gary Vaynerchuk.
Photo courtesy MLB
