Licensed sports merchandise company Fanatics has partnered with SportScheck, one of Germany’s leading sporting goods retailers, and signed a deal that will provide sports fans across Germany with access to the most comprehensive range of licensed sports merchandise available in the country.
The long-term deal will see Fanatics become the exclusive supplier of licensed team sports merchandise for SportScheck, with their customers having access to one of the widest ranges of official licensed sports merchandise available anywhere in Europe – from top Bundesliga clubs and leading clubs from across European leagues to top US sporting organisations including the NFL, NBA and MLB.
Speaking about the new partnership, Fanatics International President, Steve Davis, said: “We are delighted to partner with SportScheck, one of the most respected and successful sports retailers in Europe, to bring broader and easier access to the largest assortment of sports club merchandise to fans throughout Germany. German sports fans are notoriously passionate about football and they will have access to a huge range of merchandise from some of the biggest football clubs around the world if they choose to shop at SportScheck.
“This partnership also provides many of our current partners the opportunity to reach even more people across Germany and gives fans based there greater choice and a much wider selection from which to choose their favorite gear.”
Markus Rech, chairman of the board at SportScheck, said: “We are very much looking forward to partnering with Fanatics, the global leader in licensed sports merchandise, to provide our customers with an extensive range of sports merchandise from the clubs they love. At SportScheck, we put our customers at the centre of everything and the partnership with Fanatics will help us doing so even more.
“Winning Fanatics as a partner, who perceive SportScheck as gatekeeper to sports customers, makes us proud and helps us to further expand our position as the meeting point for sports.”