Famous Footwear, a division of Brown Shoe Company, has launched a new campaign, Voices of Victory. The Facebook app is live at Facebook.com/FamousFootwear and will give Facebook fans the opportunity to customize a free singing holiday greeting card to share with friends and family. Participants will also help Famous Footwear attempt to reach its goal of breaking the Guinness World Record for Most Contributions to a Greeting Card. If the record is broken, Famous Footwear will donate $10,000 to the March of Dimes.
“Famous Footwear's Voices of Victory campaign gives families and communities a fun, easy way to come together during the season of giving,” said Will Smith, senior vice president of retail marketing for Famous Footwear. “Facebook is a favorite way to stay in touch during this busy time of year, and the campaign lets participants spread the holiday spirit and a little bit of style while hopefully scoring a $10,000 victory for a great organization, the March of Dimes.”
To send your singing holiday greeting card, visit Facebook.com/FamousFootwear and click on the Voices of Victory tab. Here is how it works:
- Like Famous Footwear's Facebook page
- Click on the Voices of Victory tab
- Customize and style characters, including wardrobe and Famous Footwear shoes for their singing debut
- Choose a festive song and scene
- Share with friends and family
For joining in on the fun, participants will also receive a coupon and the chance to win a $100 gift card that will be given away each week of the campaign, through January 1, 2013. Winners can redeem their prizes on Famous Footwear's selection of famous brands and the latest styles at the best prices. Score victories big and small this holiday season.
Visit Facebook.com/FamousFootwear for more details.
