With the back-to-school season in full swing, Famous Footwear is focusing on families in need in the New York City area by providing more than 100 pairs of the season's hottest shoe styles for kids through The Salvation Army – Greater New York Division. The footwear retailer and local-area bloggers will also raise additional in-kind donations this month that the charity will use to support children and families with more free footwear for fall.
The Salvation Army will host shoe clinics for families by appointment in their community center located at 2121 Washington Ave. in Bronx, NY the week of Aug. 26. Children will have the opportunity to try on and take home new shoes for the school year for free.
The retailer is also hosting shoe crazy shopping events with three local-area bloggers: Mom Confessionals, Yo Don Bleek Raps and Dancing Hotdogs in the three new Famous Footwear stores located in Selden, White Plains and the Bronx. Each blogger will compete to grab as many shoes as he or she can in 30 seconds in one of the new stores, and the retailer will donate the dollar amount of the shoes to The Salvation Army – Greater New York Division via gift cards, which the charity will use to provide additional new shoes to children and families.
“Providing local-area children with new shoes for the school year is a tremendous help for the inner-city families we support,” said Captain Gerardo Balmori, commanding officer for The Salvation Army Greater New York Division's Bronx Tremont Community Center. “We support scores of families every year during the back-to-school season, and this will add something special for the children who come to shop with us next week.”
The company is focused on families who are shopping for back-to-school shoes across the U.S. by providing a buy one, get one half-off promotion through Sept. 18.
