Factory Design Labs, a full-service agency delivering digital and traditional advertising solutions, has formed Factory Code Labs, an agile software development group focused on the creation of web and software solutions anchored by Protosite, the company's flagship content management system with is used by The North Face, Jim Beam and other brands.

Factory Code Labs will focus on developing sites and software for companies of all sizes in a vast array of industries. “We look forward to offering Factory Code Lab clients innovative, integrated software solutions that they can use to drive their direct-to-consumer strategies,” said Scott Mellin, CEO of Factory Design Labs. “This company expansion reaffirms Factory's commitment to technical excellence and expertise.”

Ryan Blanchard has been appointed General Manager of Factory Code Labs and will oversee all operations, product development, business development and client management. For the past six years Ryan has held multiple positions within Factory's account management team working on key digital initiatives domestically and globally for brands such as Rawlings Sporting Goods, Revo, and Oakley. Most recently, Ryan served as head of business development at Factory Design Labs.

“I am thrilled to be leading this exciting new business venture for Factory,” said Blanchard. “Our Protosite software has already proven to be an invaluable product and the creation of Factory Code Labs will allow us to further expand and invest in the product and allow for the expedited development of highly customized websites laddered with a straightforward CMS interface and cutting edge tools that any client can benefit from.”

Factory Code Labs will offer services ranging from Ruby on Rails development, JavaScript / HTML / CSS development, and database design to infrastructure planning and monitoring / analytics.

Factory Design Labs is the leader in customer creation for global, culture-driven lifestyle brands such as The North Face, Callaway, Oakley, Revo, Odyssey and Aspen/Snowmass. A full-service agency delivering digital and traditional advertising programs to premium lifestyle brands, Factory offers industry-leading in-house digital expertise to create innovative web, mobile, and social campaigns fully integrated with traditional print, TV, in-store, and product-level positioning. Factory Design Labs is headquartered in Denver, Colorado with global offices in Shanghai, China and Verbier, Switzerland. For more information visit factorylabs.com.