F45 Training Holdings, Inc. announced it hired Brian Killingsworth as chief marketing officer, reporting to Adam Gilchrist, president, CEO and chairman.
Killingsworth’s responsibilities include the company’s marketing strategy, branding and advertising.
“Brian is a marketing veteran with extensive leadership experience working with professional sports entities, and we are confident that he will drive immense value to our business,” said Gilchrist. “We welcome Brian to the F45 team and look forward to seeing him put to work his immeasurable knowledge of sports marketing.”
Killingsworth is a 20-year marketing veteran, having guided the MLB, NFL and NHL. Before joining F45, he was the global CMO for Legends, managing its marketing and brand vision. He was also CMO for the NHL’s Vegas Golden Knights, overseeing marketing, strategy, branding, communications, content, digital, analytics, and was involved in the launch of the Knights franchise.
“F45 is creating a leading global fitness training and lifestyle brand tapping into its digitally-connected network to stay at the forefront of the industry and help members achieve their fitness goals,” said Killingsworth. “I’m delighted to join such a passionate and driven team and look forward to leading the marketing team to further amplify awareness of F45’s world-class fitness offerings.”
