Trak Sports USA announced that Karhu has hired F3 Distribution to represent Karhu and its other brands in the Canadian market. After three decades of handling the business directly in Canada, Karhu has decided to refocus its efforts in Canada by hiring a professional sales and marketing company. F3 Distribution and Karhu have the strength, experience and reputation to build the Karhu brand back to a strong position in the Canadian market.
Karhu enters the 2005/2006 selling season with a completely redesigned product offering, including an all-new boot lineup, new Snowblaze fitness touring skis, new XCD backcountry skis and many new Telemark skis. According to President Doug Barbor, “We have never done so much for our product line in one year. We are very excited to have F3 Distribution to help us market and sell our exciting new product line into the Canadian market.”
F3 Distribution currently distributes Pearl Izumi in Canada and has helped the business grow more than tenfold over the past three seasons in Canada. Pierre Vermette, President of F3, says, “The Karhu brand carries a lot of XC ski heritage from Finland and we are pleased and excited to partner with such a strong XC ski brand for our winter business. We are also looking forward to creating some synergy between the Karhu and Pearl Izumi brands.” Karhus product line will complement the new Pearl Izumi XC ski apparel and winter outdoor fitness collection for Winter 2005-2006.