Express, the fashion-forward apparel chain, is adding yoga and
activewear merchandise to some stores after a successful online test
earlier this year.
The Columbus Dispatch said officials told
analysts on a conference call that Love Express, the casual lounge and
yoga wear concepts, and the Express
Core, the authentic activewear items, will each officially be launched
in October with online debuts. The casual lounge product will also be
delivered to our top
100 stores, while Express Core will initially appear in six stores.
The newspaper noted that Express is following the success of Lululemon, and also following similar efforts by former parent company Limited
Brands and its Victoria Secret Sport, as well as Nike, Gap, Nordstrom,
Ralph Lauren and J.Crew.