Exped LLC, the U.S. subsidiary of Exped AG of Switzerland, has hired Tom Lawrence to represent the Exped brand in Michigan, Indiana, Kentucky, and Ohio.
 
After many years of specialty outdoor repping in the Pacific Northwest, Tom Lawrence has returned to his native Michigan. His customer service focus is exactly what the Exped brand needs now to expand awareness of its innovative line of outdoor gear. In addition to Exped, Lawrence represents Horny Toad, Asolo, Core Concepts, and Tubbs Snowshoes.


“We've heard nothing but great things about Tom from the moment we started exploring a partnership with him,” said Ted Steudel, director of sales for Exped LLC. “In a territory that has been underserved by Exped, Tom's professionalism and work ethic will be huge assets for our retailers in the region. The growing demand for Exped gear in the Great Lakes area will now be supported by an excellent rep.”
 
Tom Lawrence began representing Exped in the Great Lakes region as of December 1, 2012 and can be reached at 313.458.7528 or toml.greatlakes@gmail.com