SGB Executive Sportsmans

EXEC: Under Armour Cautious on North America’s Return to Growth

Under Armour, Inc. reported third-quarter results that exceeded guidance for the third straight quarter with the help of some recovery in North America. However, Under Armour CEO Kevin Plank declined to forecast a return to growth in the region, with the current priority of driving full-price sales.

EXEC: Hydro Flask Adds Velocity with Expanding Amazon, Target and Costco Programs

Hydro Flask e-commerce reportedly “overdelivered” in the quarter, said to be driven by stronger-than-forecasted POS that lifted post Labor Day replenishment and stronger-than-forecasted performance on Amazon Prime Day with Hydro Flask achieving the No. 1 Best Seller ranking within water bottles during the event.

EXEC: SGB 2025 Look Ahead with Active Lifestyle Market Leaders

Leaders in the active lifestyle space expressed cautious optimism about 2025 with inflationary pressures easing, supply chains largely normalized and generally healthy interest in sports. Insights from Academy Sports, Brooks Running, Rawlings, Fleet Feet, Selkirk Sport and others.

EXEC: SGB 2025 Look Ahead with Trade Association Leaders

Trade associations representing the active lifestyle space shared their concerns with SGB Executive regarding potential tariffs, supply chain disruptions and the likelihood of an unstable economy in 2025. However, they were generally upbeat about the year ahead.

EXEC: SGB 2024 Year in Review Wrap Up

If you are just back from two weeks in Fiji, never fear as SGB Media has you covered on the people, brands and issues that made 2024 a year to forget for many retailers and brands in the active lifestyle space.

SGB 2024 Year in Review: Most Read Articles for the Year

Top reads included a piece at No.1 most read addressing Chiefs’ QB Patrick Mahomes’ cracked helmet during the playoffs in January, downsizing at Orvis, Yeti’s thought process on Mystery Ranch deal, HeyDude and Jelly Roll’s global partnership launch, and Nike, Inc. putting the band back together after appointing Elliott Hill as CEO in October 2024.