SGB Executive Sports & Fitness

EXEC: Volumental’s Brent Hollowell Talks Fit for Feet

Volumental, the Swedish footwear fit tech company, recently hired industry veteran Brent Hollowell as general manager for its North American operations, responsible for accelerating growth in the region. Hollowell talked with SGB Executive about his role, Volumental’s push into North America, the barriers to fit tech, and the potential of generative AI in the fit process.

EXEC: Sports Direct Parent Expands Stake in Norwegian Retailer

Shares of XXL, the struggling Oslo-listed sports retailer, are reportedly surging after the company reported that Frasers Group, the UK-based parent of Sports Direct, purchased 117.4 million shares of the company, bringing its total holding to 162.1 million.

EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal

Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost brand appeal in the performance category, while Adidas, Converse, Under Armour, and Vans ost ground with teens. Lululemon had a mixed performance.

Rupert Campbell Leaving Adidas North America

The president of Adidas North America will step down to pursue other opportunities, effective October 27. Executive board member Arthur Hoeld, who leads global sales, will oversee the region until a successor is found.

EXEC: On Snags Two Upgrades Following Investor Day Event

Shares of On Holding remained down slightly since the company’s Investor Day last week due, apparently, to concerns that On’s third-quarter results will miss estimates. However, two analysts upgraded On’s stock and a number of other upbeat reports arrived in recent days as most analysts were left impressed by its ambitious long-term growth strategy.

EXEC: Hydro Flask and Osprey on Divergent Paths in Fiscal Q2

Osprey reportedly surpassed expectations for the third straight quarter with help from improving travel demand, but Hydro Flask continued to be pressured by a shift in consumer preference from insulated bottles to tumblers. 

EXEC: JLL Holiday Survey Sees Experiences Weighing on Traditional Gift Spend

In the JLL 2023 Holiday Shopping Survey Report consumers are poised to increase spending on entertainment and experiences during the holiday season but at the expense of the amount they would have spent on gift giving. The survey found spending on physical goods to decline 13.8 percent.